Ari Iswari

Digital Analytics Specialist

Hi
Visitor #0
— I'm Ari! 👋

A Digital Analyst with a passion to create meaningful impact through the power of data & AI ✨

Data is all around us. Influencing everything from daily interactions to major decisions. I believe in transforming complex data into clear, actionable insights that drive smarter decisions and help businesses thrive 🚀

Skills & Tools

Experience

WhyWay

May 2022Now

Digital Analyst

WhyWay is a company that provides tools and models for small and medium-sized businesses, with the purpose of integrating sustainability throughout their operations and contributing to sustainable development. My job is to assist in the development and maintenance of our digital solutions with a focus on data management for our SaaS application. I also support work on our marketing campaigns and improve customer journeys in our CRM system with the goal of increasing engagement and conversions.

Allies

May 2023Aug 2024

Analytics Consultant

Allies is a company that provides tools and methods to help organizations create sustainable operations and strong brands with positive impact on social, ecological, and economic development. I was responsible for helping to organize and structure our work with international guidelines and standards (SDG / Agenda 2030, ISO 26000, CSRD/ESRS). My focus is to collect and interpret the guidelines so that we follow best practices and can improve our processes and tools.

FPS.STUDIO

Jul 2021May 2023

Junior Web Developer

FPS.STUDIO is a design and web development studio focused on timeless design and extraordinary digital solutions. I worked on developing and maintaining websites with a focus on ensuring our clients' websites were secure and optimized according to best practices.

Projects

Airline Loyalty Program

This project analyzes a loyalty program promotion for an airline that aimed to boost membership enrollment by offering enhanced points multiplier for new members. The promotion incentivized new signups by offering bonus points on flights booked through the remainder of the year.

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Bank Customer Segmentation

This project aimed to segment the bank's customer base, analyze churn patterns, and provide actionable recommendations to retain customers.

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Customer Complaints Tracking

This project was created to help compliance teams identify and resolve CFPB complaints through visual analytics and trend monitoring.

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Stock Market Tracker

This project was created to solve a common problem in financial monitoring — keeping track of important tech stocks efficiently and accurately.

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Subscription Cohort Analysis

The primary goal of this project was to analyse customer retention and churn trends for a subscription-based streaming platform.

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Education

Digital Analytics Specialist

Aug 2024Jun 2026

IHM Business School, Stockholm

My studies have introduced me to the fundamentals of digital marketing and analytics, where I've gained experience with tools like Google Analytics 4, Looker Studio, and Google Tag Manager for tracking user behaviour, managing cookies, and analysing campaign performance with UTM tags. I have also worked on designing customer journeys and segmenting audiences across different phases of the customer lifecycle. Through school projects, I've worked with Shopify, WordPress, Visual Studio Code, and JavaScript. Additionally, we covered SEO and SEM strategies, to optimize visibility and understand user behaviour. These experiences have given me a great starting point, and I'm excited to keep building my skills in a real-world setting.

Licenses & Certifications

Advanced Google Analytics 4 (GA4)

Analytical Skills · Digital Transformation · Google Analytics · Visual Analytics · Dashboards · Data Presentation · Data Processing · Data Research · Data Warehousing

Ari Iswari

Digital Analytics Specialist

Hi Visitor #0Visitor #0 — I'm Ari! 👋

A Digital Analyst with a passion to create meaningful impact through the power of data & AI ✨

Skills & Tools

Experience

WhyWay

Allies

FPS.STUDIO

Projects

Airline Loyalty Program

Bank Customer Segmentation

Customer Complaints Tracking

Stock Market Tracker

Subscription Cohort Analysis

Education

Digital Analytics Specialist

Licenses & Certifications

Advanced Google Analytics 4 (GA4)

JavaScript Essential Training

Power BI Essential Training

SQL Essential Training

Tableau Essential Training

Shopify Essential Training

Google Analytics 4 (GA4) Essential Training

Learning Google Tag Manager

Prompt Engineering and AI Agents

Prompt Engineering with ChatGPT

Data Modeling in Power BI

Google Analytics Certification

Share Data Through the Art of Visualization

Data Warehouse Fundamentals

Databases and SQL for Data Science with Python (with Honors)

Data Ecosystem

Contact

Hi
Visitor #0
— I'm Ari! 👋